Google chooses a fight with Steam that he cannot win

Google expands the game of playing games for personal computers to include Android games and games specially made for computers. The goal is to compete with well -known platforms such as Steam by supporting all original computer games, providing developers to make purchases within the application easier and safer, and offer up to 15 % on profits.

Google faces intense competition from Steam and has been subjected to previous failures in the game industry, such as stadiums. The company believes that this new approach will attract both developers and players. However, it is not clear whether this new project will be successful.

Google Play is very enjoyable (mobile)

Google Play is a very common application store for Android users. It contains millions of applications and games available, which attract a wide range of users. The interface is easy to use, which makes it easy to find applications and navigate them. One of its main features is Google Play Pass, a subscription service that allows users to access games and applications without ads or purchases within the application. However, the expansion of the computer games market comes with challenges.

Google’s strengths in the mobile phone may not easily compete with the existing computer games platforms. To succeed, it will need a better understanding of the PC players and greatly investing in technology and services to support a competitive games platform.

Mobile games are popular, as billions of players around the world provide great opportunities for Google Play. Since Google has Android operating system, it contains a huge audience that contributes to its use and revenues. Unlike Apple App Store, Google Play has a more open environment that allows a wide range of applications.

Although having a lot of games are attractive, PC players are usually concerned with different aspects of mobile players. High quality graphics, wonderful stories novel, and innovation are the key to getting more players. These are the features that the mobile phone does not know. Google Play games will not succeed to a personal computer without thinking about what players want.

The open gaming approach can also lead to less quality options that tend to have no innovation. These low games often copy a common theme and reshape them in different skin. Unfortunately, this is something the PC players will be aware of and will harm the service.

Can Google Play become another Google stadium?

Google had a rock history in the world of games, and the most prominent failure was Google Stadia, a service for cloud games launched in November 2019. The stadiums aim to change the scene of games by allowing users to broadcast high -quality games directly to their devices without expensive equipment. Google promoted the service by highlighting its ability to provide 4K games with low delays. However, despite these promises, the service faced major issues.

One major pricing problem was. Users had to buy a starting group worth $ 129.99 and pay a monthly subscription, which kept many people. In addition, there was not enough exclusive exclusive games to make people want to register. Although some current games are available, the lack of prominent new versions did not help to persuade buyers that the service was much better than Sony or Microsoft.

Technical issues also afflicted the stadium. It was heavily dependent on strong and reliable internet connections, which not everyone had. Users faced a great delay and graphical problems, which reduces their confidence in the service. Ultimately, a mixture of unrealistic expectations, poor pricing, and major technical challenges, stopped Google.

The closure has been followed by difficulties in recovery until today, it is difficult to imagine that the stadium will return at all. It was too late, Google was supposed to have a much better strategy because she felt that there was not enough marketing to attract more players.

Now, Google is trying to enter the computer games market using Google Play games, and there are similarities with the initial launch of the stadium. Both aim to get rid of the markets known as new technology. However, this project may also fail to failure if you do not learn Google from its previous mistakes – such as improving prices, guaranteeing technical reliability, and providing a strong set of attractive games.

If Amazon cannot overcome Steam, how can Google?

Amazon to enter the computer game market is a warning to Google as it plans to compete with Steam. The Amazon strategy was detected by Ethan Evans, Vice President for Primary Games in Amazon, in A. LinkedIn mail. Although Amazon is giant in e -commerce and cloud services, its efforts to storm computer games have not often succeeded.

The team started buying smaller companies such as Reflexive Entertainment, in the hope of developing the user base. However, this did not succeed because Amazon did not really understand the players who were trying to reach it.

After that, Amazon tried to use its current platforms by getting Twitch, a famous wandering service. The company believed that Twitch users would easily turn into the Amazon Games Store, but this assumption was a mistake. The players did not change their purchase habits just because they used a relevant service, which indicates that understanding consumer behavior is crucial – it seems that a lesson is ignored.

Amazon has also launched Luna, a service to show games aimed at making games easier for people who do not have advanced computers. This idea was similar to the Google Stadia efforts to overcome the technical restrictions of traditional games. However, despite a lot of investment, he did not acquire a lot of popularity, with a highlight that just providing a new option is not enough to succeed.

The Google Plan for Steam Challenge may face similar challenges, if not worse. Although Google has a lot of resources, the repetition of Amazon errors will serve as a big setback. Instead of trying to build on current platforms like Amazon, Google may benefit from creating a new and innovative games experience.

The customs and preferences in force must be estimated for computer operators. Success depends on understanding the cause of Steam’s popularity – not as a store but also as a societal space and a way for players to communicate and discover new content. If Google focuses only on technology and ignores these social aspects, you may face the same difficulties facing Amazon.

Epic games were only a vapor competitor

Steam’s dominance in the personal computer games market exceeds just a large share; It reflects a strong loyalty to the players. This loyalty comes from several factors that create a better experience, making the preferred basic system for many.

One of the main reasons for this appeal is the huge and varied Steam library, which includes Indie games and famous AAA titles, satisfying a wide range of games preferences. Regular and important sales events also offer great deals, allowing players to enjoy a lot of games at good prices. I buy games without any idea when I will play them, and this is very common for Steam users.

In addition to choosing a wide game, Steam has strong societal features that enhance the feeling of belonging between users. Players can contact through user reviews, forums and social networking tools, exchange experiences and help each other make enlightened choices about what to buy. Although it can be overwhelming at first, it is easy to use it in general and move when it gets used to.

Features such as Steam workshop allow users to make an adjustment, which is very uncommon in encouragement but has become easier than ever. It also encourages the continuous development of the Ministry of Defense to prolong the games of the games. The success of Linux, Steam Deck, has played a role as well.

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Although other competitors tried to challenge Steam, only epic games witnessed a remarkable success. However, the EPIC approach is completely different; Instead of trying to match Steam on a large scale, the team focuses on obtaining exclusive titles, and sometimes he pushes developers to obtain limited time exclusive.

Epic also promotes a weekly set of free games, attracting players looking for specific titles or free options. Although this helped build a user base, it sparked controversy among players who see these exclusive deals unfair. In addition, the EPIC platform lacks the strong community features and the broad -game library that Steam provides, making it difficult to compete with Steam.

In order for Google to transfer this long -term market share, you will need to follow the example of EPIC. Google must secure exclusive addresses and improve their primary system to compete with Steam’s advanced features. Strong loyalty vapor from users will not be easily broken. However, the wider and most interfering approach than Amazon is the best opportunity to achieve permanent success in the computer game market.